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A Brief Analysis of the Brown and Williamson Website: An Effort to Taint Juries? by Cliff Douglas An attorney takes a close look at the new web site and finds "a slick effort to make B&W look responsible and caring and to inoculate it against liability and punitive damages." (Rating: 0.00 Votes: 0) Rate It Behind the Smokescreen: Philip Morris Philanthropy Campaign for Tobacco-Free Kids report on recent Philip Morris gift-giving. (Rating: 0.00 Votes: 0) Rate It Case Study: Tobacco Institute A short article by a PR firm condemns tobacco PR as "all that is wrong with public relations". Insider info on how tobacco PR works. (Rating: 0.00 Votes: 0) Rate It Confidential Tobacco PR Memo Memo from tobacco industry PR firm on how to sell and lobby for the industry's "proposed resolution". (Rating: 0.00 Votes: 0) Rate It Giving the Party Line, part I Philip Morris training manual. Tobacco industry PR responses can sometimes be traced to this, word for word. (Rating: 0.00 Votes: 0) Rate It Giving the party line, part II Second part of Philip Morris training manual. What to say if people ask you if your product is addictive, if it kills its customers, if it gives diseases to people near its customers. (Rating: 0.00 Votes: 0) Rate It How The American Tobacco Industry Employs PR Scum To Continue Its Murderous Assault On Human Lives Article in the Desert Evening News. The rise of tobacco industry parallels the rise of the PR industry. Longtime PR industry watcher John Stauber has the details. (Rating: 0.00 Votes: 0) Rate It How the Industry Argues That Nicotine Is Not Addictive Analysis of the industry argument that nicotine is not addictive. Extensive documentation on how industry PR misleads and confuses the public about the science, on a critical issue: addiction. (Rating: 0.00 Votes: 0) Rate It Philip Morris Tries to Polish Its Image Editorial from Minnesota Medical Association comments on Philip Morris's recent image campaign. (Rating: 0.00 Votes: 0) Rate It Philip Morris Attempts to Re-define Image Reviews the image makeover, featuring ads about charities; explores the whys and hows behind the campaign, in particular why Philip Morris has a credibility problem. (Rating: 0.00 Votes: 0) Rate It Philip Morris Promises to Polish its Image News article on Philip Morris image campaign reveals the PR is aimed at boosting its stock price and helping it in court. (Rating: 0.00 Votes: 0) Rate It Philip Morris Puts Up Good Citizen Smokescreen Editorial comments that tobacco giant Philip Morris "recently spent $2 million on domestic violence programs nationally, part of $60 million it spent on charity in 1999. That same year, Philip Morris spent $108 million on the advertising campaign to tell us about it". (Rating: 0.00 Votes: 0) Rate It Philip Morris Works On Its Image AdTimes article on image campaigns by Philip Morris and other tobacco giants that promote corporate philanthropy. (Rating: 0.00 Votes: 0) Rate It Philip Morris' Slick Ads Can't Gloss over Facts Op-ed responds to Philip Morris PR. (Rating: 0.00 Votes: 0) Rate It PR in the Playground ASH-UK report on the tobacco industry's "youth smoking prevention" programs explores their PR design and purposes. (Rating: 0.00 Votes: 0) Rate It The Kinder, Friendlier Face of Philip Morris Columnist comments on recent PR efforts of the largest tobacco company in the world. (Rating: 0.00 Votes: 0) Rate It Tobacco Industry Youth Anti-Tobacco Programs Report from the Campaign for Tobacco-Free Kids on Philip Morris's ad campaign, its PR design, and its goals. (Rating: 0.00 Votes: 0) Rate It Tobacco's Secondhand Science of Smoke-Filled Rooms PR Watch report on tobacco industry PR push to get the public to doubt the health effects of secondhand smoke; analyses industry tactics. (Rating: 0.00 Votes: 0) Rate It

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