- BAT Lures Young smokers With Online Scheme
British American Tobacco is planning an extraordinary internet campaign to drive unwitting young consumers to bars and clubs where it promotes its cigarettes, according to a leaked company memo. Article explains, and provides the memo.
(Rating: 0.00 Votes: 0) Rate It - Big Tobacco: Still Addicting Kids
Research reports on tobacco industry and marketing to kids before and after the Master Settlement Agreement with the states in November 1998.
(Rating: 0.00 Votes: 0) Rate It - Brand Logo Recognition by Children
Abstract of scientific paper reporting results of brand recognition. Over 90% of 6 year olds correctly recognized Old Joe, a cartoon Camel used by R.J. Reynolds.
(Rating: 0.00 Votes: 0) Rate It - Do Candy Cigarettes Encourage Young People to Smoke?
Paper in British Medical Journal. Executives of both the tobacco and candy industries regarded candy cigarettes as good advertising to future smokers; tobacco companies granted candy makers permission to use cigarette pack designs and tolerated trademark infringement.
(Rating: 0.00 Votes: 0) Rate It - Lorillard papers talk of teen tobacco use
USA Today article. Industry's internal memos say that customers smoked because they were addicted to nicotine -- and that high school students were the base of the business.
(Rating: 0.00 Votes: 0) Rate It - Question It
Spotlights how the tobacco industry targets youth.
(Rating: 0.00 Votes: 0) Rate It - RJR on the "youth market"
Document from R.J. Reynolds (RJR) site shows that 14 year old smokers were not just a viable, but a very sought after market for RJR.
(Rating: 0.00 Votes: 0) Rate It - The Marlboro Man lives
Article in Salon magazine. "Big Tobacco money is being spent differently than before, but it's still targeting our youth."
(Rating: 0.00 Votes: 0) Rate It - The Smoking Gun: Tobacco And Teenagers
"The documents the tobacco industry didn't want you to see." E.g. RJR 1975 RJR marketing memo: we must increase our share of the "young adult market, the 14-24 age group".
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