- ABCNEWS.com: Study Says Big Tobacco Targeting Teens
In the time since tobacco companies agreed to change their marketing practices and pay states millions of dollars to fend off litigation, Big Tobacco has also dramatically stepped up advertising in magazines with large teen readerships.
(Rating: 0.00 Votes: 0) Rate It - BAT Lures Young smokers With Online Scheme
British American Tobacco is planning an extraordinary internet campaign to drive unwitting young consumers to bars and clubs where it promotes its cigarettes, according to a leaked company memo. Article explains, and provides the memo.
(Rating: 0.00 Votes: 0) Rate It - Big Tobacco: Still Addicting Kids
Research reports on tobacco industry and marketing to kids before and after the Master Settlement Agreement with the states in November 1998.
(Rating: 0.00 Votes: 0) Rate It - Brand Logo Recognition by Children
Abstract of scientific paper reporting results of brand recognition. Over 90% of 6 year olds correctly recognized Old Joe, a cartoon Camel used by R.J. Reynolds.
(Rating: 0.00 Votes: 0) Rate It - Comparison of Advertising and Brand Preference
Center for Disease Control lists how much the tobacco industry spends to advertise each of its top cigarette brands, what percentage of the adult market each brand gets, and what percentage of the kid market.
(Rating: 0.00 Votes: 0) Rate It - Do Candy Cigarettes Encourage Young People to Smoke?
Paper in British Medical Journal. Executives of both the tobacco and candy industries regarded candy cigarettes as good advertising to future smokers; tobacco companies granted candy makers permission to use cigarette pack designs and tolerated trademark infringement.
(Rating: 0.00 Votes: 0) Rate It - Lorillard papers talk of teen tobacco use
USA Today article. Industry's internal memos say that customers smoked because they were addicted to nicotine -- and that high school students were the base of the business.
(Rating: 0.00 Votes: 0) Rate It - Question It
Spotlights how the tobacco industry targets youth.
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